![]() ![]() The importance of communicating your brand through social media skyrocketed during the pandemic, and that meant that businesses that didn’t have a strong social media presence faced being left in the dust. #6 Adam Biddle, Co-Founder of GHO5T, “Defining the ROI of Social Media” Marcos Aguiar, senior partner at BCG, talks about ways to elevate your business so that it can be seen in a positive light in the public. ![]() Achieving this brings great rewards, but it also often involves connecting to consumers on a personal level and communicating through multiple channels. One of the most difficult tasks for any small business owner is creating a brand that people trust. #7 Marcos Aguiar, Senior Partner at BCG, “Seven Tools for Building a Business That People Trust” Karim Abouelnaga, founder and CEO of Practice Makes Perfect, talks about the common mistakes he made as an entrepreneur such as over-projecting and overspending. #8 Karim Abouelnaga, Founder of Practice Makes Perfect, “The Small Business Hustle”īoxer Mike Tyson once said “Everybody has a plan until they get punched in the face,” and that’s figuratively true for most aspiring small business owners – their idea for a business may be brilliant, but figuring out the logistics of turning that idea into a successful enterprise may be monumentally challenging. Do you fit that bill? Kiki Ayers, founder and CEO of Ayers Publicity, talks about the difference between “9-to-5ers” and entrepreneurs, and how to tell if you have what it takes to start your own business at an early age. #9 Kiki Ayers, Founder of Ayers Publicity, “How to Know if You’re Meant to be an Entrepreneur”īeing an entrepreneur means having grit and determination, having the ability to overcome failure and having the passion to pursue your dreams. Dorie Clark, a business professor for Duke University and keynote speaker, explores ways people can make better personal decisions to find that work-life balance. In many cases, however, remote work as a result of the COVID-19 pandemic created less personal time because people are literally working and living in the same space. Most people thought working from home would create more personal time. #10 Dorie Clark, Business Professor at Duke University, “The Real Reason We’re All so Busy” ![]() Kapitus has chosen the 10 most inspiring and educational Ted Talks lectures from the recent past that can help small business owners with everything from motivation and marketing to sales and being a great leader. For years, Ted Conferences LLC has been distributing free video lectures online from experts under the slogan “Ideas Worth Spreading.” Every small business owner, whether they are just starting out or are established, needs inspiration and advice – and there are few sources that are better at providing both than Ted Talks. ![]()
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